Here are some case studies of companies that I’ve helped. These are just excerpts from the full consulting project, and often the names of the companies haven’t been published.
Train the trainer, Abu Dhabi National Oil Company
The Abu Dhabi National Oil Company (ADNOC) is one of the largest Oil & Gas companies on the planet. The company conducts over a thousand training programmes a years in various divisions of the organisation. The trainings range from technical, to health and safety to managerial trainings. As part of improving their training process, Dr. Khan was hired to train their trainers in effective training and learning practices.
As part of the training programme, Dr. Khan developed and delivered a specialised training programme on Instructional Design. The programme helped the trainers develop a deeper understanding of learning theories, individual learning styles, motivational techniques for learners, as well as various learning models.
Printing Press in Yorkshire
Printing Press
Hi, we’re a small printing press based out of Yorkshire in England. We’ve seen our business go down over the past few years, mainly due to competition from China and India. What can we do to tackle this issue?
Dr Osman Khan
Many businesses find they are in trouble due to competition from cheaper alternatives in China, India and elsewhere. Having identified your USPs (unique selling proposition), we will use these to market your business and find new clients. Since you are sourcing your paper from sustainable forests, and are using a high percentage of recycled paper, this gives you an advantage over the cheaper rivals. Furthermore, the machines you use to manufacture your paper appears to be more high-tech, meaning a better quality product is produced than your cheaper rivals. We will use these as our selling points and target the eco-conscious consumers, looking for higher quality products.
Tour operator in Florida
Tour operator
We a small family run tour company. We organise specialised vacations to the Caribbean. These are usually week long scuba diving excursions to exotic islands. We feel that our services are much better than most of our competitors. This include the quality of the hotels, the dive sites, the location of the hotels, the boats, etc. However we haven’t been able to capitalise on business as our competitors seem to be doing better than us.
Dr Osman Khan
After having analysed your business, it appears that your services don’t match your marketing. While you offer premium quality services, things such as your web site, your social media presence, and promotional material don’t live up to the quality of the services you offer. The first thing someone will come to see if your online presence. Most customers won’t be visiting your office, hence your online presence acts acts as your ‘office’. If the office doesn’t look professional to prospective customers then they won’t come. We can also see that from the analytics of your web site. Where we are attracting a large number of customers, most don’t spend much time on the web site.
Further Education College in London
A london based FE college was interested in applying for university status. As part of the consulting project, Dr. Khan helped them work towards achieving HEFCE’s (UK government regulatory body for universities) criteria for becoming a university. This included improving their current processes in academic standards and quality, as well as developing new processes, systems, and standards within the organisation. Dr. Khan also helped the institute develop detailed curriculum for several undergraduate and postgraduate programmes.
Teacher training in Saudi Arabia
The Saudi ministry of education wanted to improve the quality of teaching and bring it in line with international standards. More specifically, they were interested in adopting British educational standards. As part of the process, Dr. Khan worked with a group of trainers to design, and deliver training to teachers in effective learning practices. Trainings were organised to help teachers use technology in the classrooms, improve their skills in designing and developing curriculum for the classroom, developing effective assessment tools and techniques, as well as developing innovative learning methods for the classroom and beyond.
Customer Service at Global Village, Dubai
Global Village is a leading cultural extravaganza based in Dubai. It is a seasonal multicultural festival park that attracts over 5 million visitors each season. It is one of the must see attractions in the bustling city of Dubai. Global Village is ranked 15th in terms of customer satisfaction for family oriented entertainment parks in the world. Their goal is to be among the top 10 by 2020.
As part of this goal, Global Village hired the team of Dr. Khan and Charles Bennet to help them improve their customer service skills. For the project a gap analysis was carried out to see the level of customer services at Global Village and to assess the areas for improvement. Furthermore a benchmarking exercise was carried out to assess global best practices. Based on the detailed gap analysis and the benchmarking against the best in the world, a customised training programme was developed for Global Village. The training programme included a customised training manual and a customer service handbook for all the employees. Consequently, the team trained all of the staff, from senior management to front line staff, as well as the business partners that own the stalls. Over 400 key stakeholders were trained in effective customer service skills, helping Global Village to improve their customer services.
